Company Background

Datag Ltd. was started in the mid-1980s by Norman Buxton. A successful dairy farmer himself, he had sustained a back injury which prevented him from farming full-time and so he decided to look at computerising his business. He was appalled at the poor standard of programs available and, after purchasing an accounts package that he found impossible to relate to his farm business, he decided to try designing and writing a program for his own use. The first copy of Farm Accountant was created, which gave Norman the idea of making the program available to all farmers, filling a gap in the market to provide effective management software that was simple to use and reasonably priced. Over the years Datag has expanded and Farm Accountant has been joined by specific herd management software plus planning type programs which help the farmer to make more informed decisions. The company is also the leading independent supplier of Dairy Costings software to the animal feed industry. All the software is constantly upgraded and updated to keep in line with statutory requirements, using the latest technology.

Company Objectives

Datag has successfully been providing IT solutions for farmers through some of the most challenging times in British agriculture. Reflecting this, Datag stands apart from its competitors in its approach to software design. The company strongly believes that the software should produce meaningful information that the user can access quickly and simply, and that has relevance from a management and decision-making point of view. Datag's success has been largely due to its friendly, no-nonsense approach to farm software coupled with excellent customer service. All staff are, or have been, actively involved in farming and understand the customers requirements.The company philosophy of providing software that is EASY TO USE whilst providing clear and comprehensive information at an affordable price is one that appeals to many farmers, particularly 'first time buyers'.